About
Senior B2B PR and comms expertise for a changing media landscape
B2B brands in complex and technical sectors deserve someone who is able to fully immerse themselves and understand their industry, market, and product or service offering.
Ledesmith was formed to be that support – becoming an extension of your own team, understanding your offering from the ground up, and having the confidence and capability to distribute your messaging to the right channels, at the right time, to the right audience.
About Kirstie Wilson
As the founder of Ledesmith, Kirstie has 13 years’ experience working in niche and technical B2B sectors across marketing, PR, and communications. With a career spanning in-house and agency roles, working with founders, MDs, CEOs and marketing leaders, she’s (nearly) seen and done it all.
From national and trade media coverage to CEO personal brand comms, digital PR campaigns, research projects, and much more, Kirstie has the depth of knowledge and experience to support your organisation in meeting its business objectives.
Her strategic approach to brand visibility through best practice PR, comms, and SEO is also what the emerging discipline of AI visibility – also known as generative engine optimisation (GEO) – demands.
How Ledesmith works
Working with Kirstie means you’ll have direct access to senior strategic PR and comms advice, applied directly to your campaign or project.
For clients, the benefits are clear: be seen, get known, drive leads.
We take a three-pronged approach to build genuine authority and brand visibility across all channels, including AI platforms, through strategic PR and communications activity. This includes:
Earned media
Coverage in the press, interviews and podcasts, speaking opportunities and events.
Owned media
Website content, social media content, email and newsletter copy, whitepapers, guides, and reports.
SEO
Solid foundation in onsite technical SEO, on-page optimisation, and offsite link building.