Communications
A B2B content agency that builds authority
If you want authoritative content and communications that position your B2B brand as a leading industry player, then you’ve come to the right place.
Ledesmith delivers strategic content marketing across owned channels, including email, organic social, website content, marketing and sales assets, and much more.
Our content supports brands in controlling their own narrative – clearly telling their story, answering the questions their buyers are asking, and building a strong body of authoritative content that generates trust and evidences their credibility.
Content and PR work hand in hand – media coverage earns attention, whereas owned content converts prospects. Through this approach, we raise brand visibility across all channels – for both humans and AI platforms.
Content marketing for B2B brands
It’s crucial that brands maintain regular and consistent content output, with each piece serving a purpose by either answering a buyer question, demonstrating genuine expertise, or supporting a specific commercial goal.
Everything that we create at Ledesmith is tied into an overarching PR and communications strategy and is designed to meet an objective, meaning that we can generate measurable results to ensure that each piece of content is working as hard as possible.
A joined up approach to content
We’re experienced in a range of content marketing channels, including:
Website content
All website content is drafted with search first – with pages, blogs, and other copy designed with SEO and GEO in mind.
Organic LinkedIn content and ghostwriting
For both company pages and for your personal brand, we offer LinkedIn copywriting services designed to raise your profile.
Email marketing
With extensive experience in email marketing, from newsletters and marketing blasts, to longer-form lead nurturing – we create emails with impact.
Marketing and sales assets
Whitepapers, reports, sales brochures, ad copy, marketing collateral and merchandise – designed to make an impact on your audience.
Case studies
Show rather than tell – we draft compelling case studies that demonstrate your expertise to your prospects, underlining your credibility.
Video
Working with trusted partners, we facilitate the creation of high-performing video content to reach people who matter.
Who is this service for?
If you’re a B2B brand looking to raise your visibility in your sector and with your target audience, content marketing is crucial to your success. If you need flexible support with content creation, or an experienced consultant to advise on your content strategy, Ledesmith is the right fit.
We specialise in niche and complex B2B sectors that have technical stories to tell, and need someone experienced to pull out the messaging and deliver it in a way that resonates with their buyers.
How we work together
For long-term projects and for the biggest impact, we work on a retainer basis. For one-off projects and ad hoc support, we also offer hourly rates for quick turnaround.
For technical SEO support and video content, we work with trusted freelancers to ensure our clients have access to subject matter experts.
What about AI?
Can AI generate copy? Yes. Can AI generate good copy? It depends.
From our experience to date, generative AI is unable to create copy that meets specific brand tone-of-voice guidelines, or that can create a compelling narrative. AI can certainly create copy, and lots of it, but much of it is generic and is unable to capture what makes a brand distinctive.
For this reason, at Ledesmith, we do not use any AI platform to create a final version of any copy – though it may be used in the research and brainstorming stage. A human will always have full oversight and control of any piece of work.