PR
Strategic B2B PR for earned authority
For B2B brands in specialist and technical sectors, a genuinely good PR strategy is the key to brand visibility, and the foundation of brand authority. A business can say anything it likes on its website or social channels – true or not – but to be featured in the media by a journalist evidences true credibility, which is something that can’t be bought.
Earned media coverage – including expert commentary, thought leadership, and original research – is how brands build trust with buyers, journalists, and increasingly, AI tools.
PR strategies for B2B
At Ledesmith, we’re strategists first and implementers second. No work gets underway unless it has been properly planned and ties back to the overall marketing and business objectives. This is vital to ensuring that the activity can be monitored, measured, and tweaked as needed so that our clients get the best value from the work we undertake.
Media relations
Ledesmith supports brands in building key media relationships through a variety of approaches, including managing a proactive press office, monitoring for reactive expert commentary opportunities, strategic thought leadership programmes, and liaising with key trade PR journalists in your sector.
Our approach is quality and consistency over quantity, targeting only relevant publications that bolster brand authority for both profile raising purposes, and with the outcome of boosting SEO and AI visibility. This is supported by the content we create.
Thought leadership programmes
A solid thought leadership programme positions leadership teams as the go-to experts in their sector.
A key indicator that a brand is successful in this area is when journalists start getting in touch for a comment, rather than the other way round.
This begins with developing original spokesperson themes and insights at the intersection of what a business wants to say, and what the media is interested in writing about. Once these are finalised and approved, they’re pitched to key target publications for commentary, opinion pieces, interview opportunities, speaking events, or podcast guest slots.
This approach is crucial, as thought leadership builds credibility with buyers, specifiers, journalists, and AI tools.
Who is this for
Ledesmith’s B2B public relations services are for brands looking to increase their media visibility and earned authority. We’re particularly interested in working with firms operating in niche, technical, or complex sectors that need a resource experienced in understanding these types of industries, their audience, and their target media.
How we can work together
We operate via retainer contract for significant savings, or if you need ad-hoc flex, via an hourly rate. You’ll work directly with Kirstie throughout our working relationship.