Articles and thinking

Insights

The latest news, analysis, and trends in PR, comms, and AI visibility

What you’ll find here

As buyer behaviour shifts, B2B brands need to understand how to stay visible. We write about how they can achieve that through strategic PR and comms activity, including AI visibility.

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  • PR
  • Comms
  • AI visibility
  • SEO

  1. What is a thought leadership programme, and why is it effective?

    The name does it no favours, but underneath it is something fairly practical: sharing the expertise of your key people to build trust and credibility with your buyers.

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  2. How to write a killer B2B case study

    Writing a case study is easy peasy, getting a client to agree to it and provide the data is the hard part. Here's how to get permission, get the data, draft killer copy, and use the case study to convert potential buyers.

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  3. How to check whether your brand shows up in AI search

    A few hours and the right set of prompts will tell you whether AI is putting you in front of buyers – the insights are worth their weight in gold.

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  4. How to get more trade coverage than your competitors

    Two-thirds of journalists now rely on PR for their story ideas. Almost three-quarters say most of what reaches them is irrelevant. Filling this gap means securing coverage.

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  5. How B2B buyers research suppliers now

    Nearly 70% of UK Google searches now end without a click, so how are buyers researching you in 2026?

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