AI visibility
The AI visibility audit
Your buyers are asking ChatGPT, Gemini and Perplexity to recommend suppliers in your category. The AI visibility audit shows you exactly where your brand appears in those answers – and where it doesn’t.
But the audit is only half the picture. Every audit comes with a strategic action plan – a prioritised, practical roadmap for improving your AI visibility across SEO, owned content, and earned media.
- From £2,500
- Mentions · Citations · Sources
- Benchmarked against key competitors
- No retainer. No ongoing obligation.
Why a single snapshot isn’t enough
AI-generated answers are volatile. Ask the same question on different days, in different ways, or from different accounts, and you’ll get different results. A one-off check might catch a good day or a bad one – neither tells you much.
That’s why our AI visibility audit takes snapshots across a two-week period. We test the same set of prompts – the questions your buyers are actually asking – then analyse the patterns.
You get a reliable picture over a sustained period, not a lucky guess from a snapshot in time.
What the audit covers
The AI visibility audit examines your brand’s presence across the AI tools your buyers use most. For each, we track three things:
Mentions
Does the AI name your brand in its answer, and is it at the top or the bottom of the answer?
Citations
Does it link to your content or reference you as a source?
Sources
Which publications, websites, and content is the AI drawing from to form its answers?
We also benchmark your visibility against key competitors, so you can see where you stand relative to the brands you’re competing with for the same buyers. The competitors you’d name are not always the ones AI tools are citing alongside you. This insight is crucial to maintaining your share of voice.
What you get
A clear, structured report covering:
- Your current AI visibility profile across ChatGPT, Gemini, Perplexity and other relevant tools.
- Competitor benchmarking – who’s being cited, and where.
- Source analysis – which publications, platforms, and content types AI tools are drawing from in your sector, and where the opportunities are for your brand to appear.
- Gap analysis – where your brand is missing, why, and what your competitors are doing differently to earn citations.
You’ll also get a strategic action plan covering:
- Specific, practical recommendations across SEO, owned content, and earned media.
- Where these will close the gaps we’ve found and build the authority AI tools trust.
- A tailored roadmap for next steps built around your sector, your competitors, and your commercial goals.
The report and plan are designed to be useful whether you choose to work with Ledesmith on an ongoing basis or take the findings to your existing comms team. There’s no obligation to continue beyond the audit.
How it works
We agree the scope.
We run a workshop where you tell us about your business, your sector, and your key competitors. We define the prompts – the questions your buyers are asking AI tools – and confirm the AI platforms to test.
We run the audit.
Testing across approximately two weeks, tracking mentions, citations and sources throughout this period.
We deliver the report.
A face-to-face or video call to walk you through the findings, followed by the full written report with strategic plan for next steps.
The whole process takes roughly two weeks from kickoff to final report.
Pricing
From £2,500.
The AI Visibility Audit starts from £2,500. The exact cost depends on the number of competitors benchmarked and the breadth of prompts tested. We’ll confirm the price before you commit.
No retainer. No ongoing obligation. Just a clear picture of where you stand and what to do about it.
Who this is for
The audit is designed for B2B brands who want to understand their position in AI-generated results before committing to a broader programme. It’s particularly useful for:
Business owners and MDs who want evidence before investing in PR or communications.
Marketing managers who need data to build a business case for AI visibility activity.
Agencies looking for a specialist AI visibility assessment for their own clients.
Book your audit
Ready to find out where your brand stands? Get in touch to discuss scope and timing.